Study Highlights Importance of Photography in Property Photography Listings
A recent survey conducted by REAL Trends, in partnership with Virtuance, asked top-producing estate agency professionals nation-wide how they use professional photography in their own businesses. According to the survey:
94% of agents and 73% of brokers feel passionate about the importance of using professional photography. Several agents and brokers said this importance derives from an obligation to sellers
83% of homebuyers rated photos of properties for sale as the most useful website feature. Furthermore, 43% of buyers looked at homes online as their first step in the home-buying process
The better the photos, the better the chance of attracting a buyer.
Photos can serve as the first impression of the home - especially when homebuyers are searching online - so it is crucial to capture the attention of a buyer. Additionally, photos may serve as the first impression of an agent as well
Nearly 75% of agents and brokers ranked “quality of property photographs” as the most important feature for their brand. The second highest ranked feature was “consistency in the look and feel of property photographs.”
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